Strategy. Design. Engineering.
I build the systems that move your business.
Scale Rule turns ambitious ideas into high-performing websites, apps and digital systems, without the drag of a traditional agency.
The first call is free. No hard sell, and if I'm not the right fit I'll say so.
Where the method comes from
- RAF
- AerData (a Boeing company)
- Virgin Atlantic
- Elekta
- British Airways (IAG)
- Impact Food Group
Aircraft engineering first, then senior transformation and technology roles. Big-organisation know-how, now working for businesses like yours.
How I can help
Most people come to me
with one of two things.
Either you know something's holding the business back but can't put your finger on it, or you know exactly what you need built. Either way, you get someone who's done this at scale, working directly with you.
Not sure which
Four questions, about a minute,
and you get a straight answer.
You shouldn't have to diagnose your own business before you know who to call. Answer four quick questions and I'll show you where your time is most likely going and what usually fixes it, right there on screen. Like what you see? Send it to me and we'll pick it up on a free call.
A worked example
Nearly nine hours a week of admin, handed to software the brewery already paid for
Start here: this one is mine too. Goldmark Craft Beers is a business I own, and I led this implementation myself. Read it as a worked example rather than an independent reference. What you get in exchange is the full picture: the hours it took and the hours it saves.
- Proven first three live orders invoiced and in XeroBreww to Xero invoicing
- about 8.75 hrs estimate, checked against OctoberAdmin removed a week
- 0 Breww, Xero and Microsoft 365 already licensedNew software bought
How the work runs
Less theatre.
More momentum.
Clear decisions, a fixed price once we've agreed what's being built, and useful work in your hands early. The same five steps I used on major programmes, sized for a growing business.
- 01
Diagnose
Find what's really holding you back, not just the loudest problem.
- 02
Design
Agree exactly what we're building, and the price, before any work starts.
- 03
Build
Build it to a proper standard, checked for security, privacy and accessibility.
- 04
Launch
Go live when you're ready, with your team trained and a safety net in place.
- 05
Mature and iterate
Ninety days on, we measure the result together.
Who
Consulting rigour.
Builder energy.
Get the problem right and the answer is usually simpler, and cheaper, than you'd think.
I'm Dan. I've spent my career making change stick inside big organisations, from the RAF to British Airways. Scale Rule takes that experience to growing businesses that want the same results without the big-consultancy bill.
No account managers, no juniors, no hand-offs. You deal with me from the first call to the ninety-day review, and you always know where things stand.
- 01 One person, first call to ninety-day review
- 02 Fixed prices, agreed before work starts
- 03 Based in West Sussex, working UK-wide and remotely
Next step
Let's make your next
digital move count.
Tell me what's going on and we'll talk it through. The first call is free, there's no obligation, and you'll come away with something useful either way. Not ready to talk? The four-question diagnostic takes about a minute.
I reply within 2 business days.