<?xml version="1.0" encoding="UTF-8"?>
<!--
  Scale Rule Consulting sitemap.

  NINETEEN URLs, and the omissions are deliberate:
    /pricing            REMOVED, session 17, on Dan's instruction. The Page row
                        stays unpublished, the footer NavItem is unpublished,
                        and the two in-code links are gone. It is not pending
                        four figures any more — it is not being written, because
                        he does not yet know his costs and margins well enough
                        to publish guidance on them. Do NOT add it back on the
                        strength of the old "the moment the figures land" note
                        that used to sit here.
    /contact/thank-you  a post-submission confirmation. Nothing to index and
                        nobody should arrive there cold.
    /theme-check        internal design-system proof sheet. Also disallowed.
    /login              admin. Also disallowed.
    /admin/data-requests admin. Also disallowed.

  Hand-maintained, and that is the weakness. It goes stale the moment a
  Service, Page or CaseStudy row is published or unpublished, and nothing in
  the build will tell you. Whoever changes one of those rows updates this
  file in the same breath (D-76).
-->
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  <url><loc>https://scaleruleconsulting.com/</loc><lastmod>2026-09-13</lastmod></url>

  <!-- Transformation strand -->
  <url><loc>https://scaleruleconsulting.com/transformation</loc><lastmod>2026-09-12</lastmod></url>
  <url><loc>https://scaleruleconsulting.com/transformation/business-optimisation-review-and-planning</loc><lastmod>2026-09-12</lastmod></url>
  <url><loc>https://scaleruleconsulting.com/transformation/third-party-review-and-analysis</loc><lastmod>2026-09-12</lastmod></url>

  <!-- App build strand -->
  <url><loc>https://scaleruleconsulting.com/app-build</loc><lastmod>2026-09-12</lastmod></url>
  <url><loc>https://scaleruleconsulting.com/app-build/workflow-automation</loc><lastmod>2026-09-12</lastmod></url>
  <url><loc>https://scaleruleconsulting.com/app-build/system-product-design</loc><lastmod>2026-09-12</lastmod></url>
  <url><loc>https://scaleruleconsulting.com/app-build/app-build-and-support-management</loc><lastmod>2026-09-12</lastmod></url>

  <!-- The spine, and the pages that carry the argument -->
  <url><loc>https://scaleruleconsulting.com/method</loc><lastmod>2026-09-12</lastmod></url>
  <url><loc>https://scaleruleconsulting.com/retainer</loc><lastmod>2026-09-12</lastmod></url>
  <url><loc>https://scaleruleconsulting.com/about</loc><lastmod>2026-09-12</lastmod></url>

  <!-- Proof -->
  <url><loc>https://scaleruleconsulting.com/work</loc><lastmod>2026-09-13</lastmod></url>
  <url><loc>https://scaleruleconsulting.com/work/goldmark-draft-pick</loc><lastmod>2026-09-13</lastmod></url>

  <!-- Conversion -->
  <url><loc>https://scaleruleconsulting.com/diagnostic</loc><lastmod>2026-09-13</lastmod></url>
  <url><loc>https://scaleruleconsulting.com/contact</loc><lastmod>2026-09-13</lastmod></url>

  <!-- Legal. Re-dated whenever the thing they describe changes (D-64) -->
  <url><loc>https://scaleruleconsulting.com/privacy</loc><lastmod>2026-09-13</lastmod></url>
  <url><loc>https://scaleruleconsulting.com/cookies</loc><lastmod>2026-09-13</lastmod></url>
  <url><loc>https://scaleruleconsulting.com/terms</loc><lastmod>2026-09-13</lastmod></url>
  <url><loc>https://scaleruleconsulting.com/accessibility</loc><lastmod>2026-09-13</lastmod></url>

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